Individualism

In this context, individualism emphasises the value and worth of the individual, and prioritises our individual needs.

Along with the concept of scarcity, this principle is used to keep us disconnected from each other, fighting each other for what’s ours and far away from the idea that there’s a different path we could choose to take that looks nothing like the isolated, lonely and disconnected lives so many of us lead.

If we’re kept in this state we’ll buy more (food, experiences, products, devices…things we really don’t need), to try and fill the void that exists.

And capitalism…persists.

So how do we shift from this colonised way of thinking to decolonising?

Imagine if what we worked towards was balancing the value, worth and needs between the individual, collective and systemic? What then?

Perhaps then we’d be an integral PART of our ecosystem, instead of believing we need to dominate and control it to thrive…